CSV columns:
parent_asin, child_asin, sku, category, parent_name, child_name
Header row required. Only child_asin is mandatory — other fields are optional.
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Action Alerts
Signals requiring attention now
Portfolio Scorecard
Top performers & needs attention
Revenue Momentum · Top 8 ASINs
Last 3 months vs prior 3 months
Concentration & Opportunity
CVR · Monthly Trend
Catalog-wide conversion rate
Revenue · Monthly Trend
Portfolio revenue momentum
Monthly Revenue
Conversion Rate % · YoY
Sessions · YoY
Avg Order Value · YoY
Units Sold · YoY
Performance Score Distribution
CVR 40% · Traffic quality 25% · Monetisation 25% · Buy Box 10%
CVR Trend · Last 3 vs Prior 3 Months
Per-ASIN CVR direction across catalog
Revenue by ASIN · Top 8
Units by ASIN · Top 8
ASIN Performance Scorecard · All ASINs
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Month-over-Month Momentum
0
MoM %
3-Month Rolling Avg Revenue · Top 6 ASINs
Conversion Funnel
CVR % · Monthly Trend
Pages per Session
Analyst Insights
ASIN Funnel Waterfall · Sessions → Revenue
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Traffic vs CVR · Quadrant View
AOV vs CVR · Price-Adjusted Benchmark
CVR Trend · Monthly by ASIN
Revenue Opportunity Calculator
Simulate CVR improvement or traffic growth per ASIN
Buy Box % vs CVR · ASIN Comparison
B2B vs B2C CVR · Segment Breakdown
Full ASIN Funnel Table
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B2B vs B2C Revenue · Monthly
B2B
B2C
B2B Revenue Share % · Monthly Trend
CVR Multiplier · Monthly (B2B ÷ B2C)
Above 1× = B2B converts better than B2C
B2B vs B2C Rev / Session · Monthly
B2B RPS
B2C RPS
B2B Traffic Monetisation · Session Share vs Revenue Share
Below diagonal = B2B sessions not converting to revenue
ASIN B2B CVR Multiplier · B2B vs B2C Conversion
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B2B Intelligence Cards · Action Signals per ASIN
B2B Revenue Opportunity Simulator
Model the revenue impact of growing your B2B session share
ASIN
Select product to model
Target B2B session share
Current: —%
Full B2B Breakdown · All ASINs
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